About

What Knowing Shopper Can Do For You

The Beauty And Skincare Experts

If you want to erase scars and wrinkles or restore your youthful appearance, you’re in the right place.
If you have adult acne or are unhappy with your skin condition, you’re also in the right place.

Here’s what it comes down to:


You must understand science and nutrition to find the right products that can actually fix your skin.

If you understand what vitamins and nutrients your body needs to rebuild your skin and hair, it’s easy to ignore the gossip mags and useless advice.

If you understand which cosmetics ingredients actually go beneath the surface, it’s easy to ditch the hype of designer brands and find the real gems without large marketing departments.

Product Reviews And Guides Without The Fluff

The truth is, many of the best products that will actually erase your wrinkles and zap away your zits are made by small boutique companies.

Their packaging is not sexy or cute. And they definitely do not have million dollar marketing budgets or celebrity endorsements.  Only researchers and people who obsessively follow skincare will know about these products.

How do you find what works out of the thousands of choices out there?

That’s where we come in.

We’ve gathered up all the claims, beauty gossip, and old wives’ tales and went through each one with the fine toothed comb of science and personal experiments.

We’ve boiled down all the research and real world results into actionable routines and product recommendations that you can use to heal from within and turn back the hands of time.

Would you like to know more?

Signup for email updates and get access to our best picks and guides.

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About Kate

profile-pictureKnowing Shopper was started by Kate in 2007.  She is a bit of a dork who’s obsessed with skincare and shopping.

Kate likes to research a product to death before buying something and hates to see people throwing their money away on scammy products.

After spending thousands of dollars on products that don’t work, she’s decided to use her love of research to share the knowledge she’s gathered.

This way she can help you find the most effective beauty routines and products that are backed by science and experience.  Not advertising and marketing dollars!

Finding what really works for real women requires more than just lab studies.  That’s why Kate uses the perfect blend of science and real world experience to create routines that anybody can follow.

One Reply to “About”

  1. Is this product hypoallergetic? I have all sorts of allergies and my skin is very sensitive so I want to be sure this has been tested. Thank you, April

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